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The Simple Framework for a GREAT Presentation...Every time!

11/12/2014

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This GREAT framework will help you create and deliver a powerful and persuasive presentation in very little time.

GOAL
Before you do anything else, set your goal for the presentation. What do you want your audience to think, feel, or do differently after your presentation? Spend a little time on this. Once you get this down, the rest falls into place. Be specific. Simply wanting your audience to "know it" will not do. If they know it, then what? Be precise.
Example: Each member of my audience will apply the GREAT framework to all of their presentations.


REPEATABLE
Your message should travel long after your presentation. What do you want the members of your audience to remember and be able to repeat to others after your presentation? Make sure you insert this at the beginning, middle, and end of your presentation. Be realistic. Keep the message brief and easy to remember.
Example: Applying the GREAT framework will result in a powerful and persuasive presentation.


EASY
Let your audience win by making it easy for them to grasp the message. What are the three to five supporting points to remember? What have you done to simplify your visuals? Make it easy to understand and retain your message by using examples, stories, metaphors, analogies, demonstrations, games, etc.
Example: Here is a brief story about a client who used this framework and…


ATTENTION
So you got their time. It does not matter unless you get their attention. The competition for attention is fierce. Why should each member of your audience pay attention to your presentation? How will you capture and retain their attention? What's in it for them?
Example: Using these presentation techniques will increase your success.


Test
How will you test your audience to see that the message has been received as intended?  Close the loop by asking for thoughts and comments, or pose questions that require judgmental and analytically thinking. Do this throughout your presentation and especially right before your closing. (See repeatable message above.) Remember, the art of communication is not so much in the sending...it is in the receiving!
Example: What is the most important thing you have learned during this presentation?


*A critical point about PowerPoint... PowerPoint can be a useful support tool when used correctly. However, in most cases, PowerPoint slides scream, "I want you all to see the 3x5 note cards I prepared for you last night, which I rehearsed at Starbucks an hour ago."

Forget the long bullet points and power-paragraphs. People of all cultures and backgrounds think in pictures. Use powerful images to support your message. People are persuaded by "trusted advisers," not PowerPoint. How will you become the trusted adviser if your audience is reading slides during most of your presentation?

Not sold? Try looking away from this page and recalling what you remember from it. The text or the graphics?


Mark Tamer, PhD, coaches leaders from some of the most successful companies in the most competitive industries. For more presentation tips, follow @marktamer on twitter. For more information go to www.mgtperformance.com.
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You're the messenger, not PowerPoint

8/19/2014

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One of the keys to being an outstanding presenter is knowing your content thoroughly. This requires rehearsing. When you can give your presentation without the aid of presentation software such as PowerPoint, it is only then that these tools can help to support your message. When standing to present, you’re the messenger, not PowerPoint. Try presenting without PowerPoint. It can be a liberating experience. You can create wonderful images by using expressive words, intonation, and facial expressions.
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Microsoft Discontinues PowerPoint

1/2/2012

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MS announced that it is pulling out of the presentation software business. It's popular PowerPoint application will be discontinued. Version 2010, included in MS Office 2010, will be its final release.

The impact will be felt worldwide.
  • Presenters will no longer have the ability to project their speaker notes to their audiences.
  • Audiences will no longer enjoy chasing text as it flys in from the left.
  • Speakers will have to become experts in their subjects.
  • Lights in meeting rooms will be needed.
  • Business professionals will have to sit idle in airports waiting to board flights.
  • The RANSOm NoTE slide with seven different fonts will become a thing of the past.
  • Presenters will have to face their audiences and make eye contact.
  • 3D effects will be limited to the real world.
  • Meaningless animations and sound effects will become homeless.
  • Presenters will be forced to draw attention to themselves and become "trusted advisers."
  • Meaningful dialogue between the presenter and the audience may take place.
  • The linear "presenter focused" presentation may change to a dynamic "audience focused" presentation.
  • Millions of disengaged hours sitting in darkened rooms will be converted to productivity.
  • Visual learners will be pushed to paint powerful pictures in the right hemispheres of their brains.
  • Presenters will have to revert to the time-proven method of persuasion called "storytelling."
  • School students will have to give book reports the old fashion way, i.e., stand in front of others and develop self-esteem.
  • Only optometrists will have use of eye charts.
  • People will be less likely to communicate using long bulleted lists.
Okay Mr. Gates, this is just a bit of humor. PowerPoint will continue to proliferate throughout the world. We can only hope that more presenters learn to use it as a support tool, and not a crutch.
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    _Mark M. Tamer

    _As The Presenter's Coach, Mark helps individuals persuade others to think, feel, and do things differently. Mark has conducted more than 6,000 workshops, webinars, private coaching sessions, and speaking engagements worldwide.

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  • Semi-Retired
  • About Mark Tamer
  • Links/Downloads
    • Links
    • VIP Downloads