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The GREAT Presentation™ Framework
GOAL
Before you do anything
else,
first set your goal for the presentation. What do you want your audience to
think, feel, or do differently after your presentation? Spend a little time
on this. Once you get this down, the rest falls into place. Be specific.
Simply wanting your audience to "know it" will not do. If they know it, then
so what? Be precise.
Example: I want each member of my audience to apply the GREAT Presentation framework to all of their presentations.
Example: I want each member of my audience to apply the GREAT Presentation framework to all of their presentations.
REPEATABLE
Your message should travel long after your presentation. What is it that you
want the members of your audience to remember and be able to repeat to others after your
presentation? Be realistic. Keep it short.
Example: Applying the GREAT framework will result in a successful presentation.
Example: Applying the GREAT framework will result in a successful presentation.
EASY
Let your audience win by making it easy for them to grasp the message. What
are the three to five supporting points to remember? What have you done to
simplify your visuals? Make it easy to grasp your message by using examples,
stories, metaphors, analogies, demonstrations, games, etc.
Example: Here is a brief story about a client who used this framework and…
Example: Here is a brief story about a client who used this framework and…
ATTENTION
So you got their time. It does not matter unless you get their attention.
The competition for attention is fierce. Why should each member of your
audience pay attention to your presentation? How will you capture and retain
their attention? What's in it for them?
Example: Using these presentation techniques will increase your success.
Example: Using these presentation techniques will increase your success.
TIMING
Is this a good time for this topic? How long is your presentation? How much
time have you allowed for audience participation? What will you do to start
on time and end on time? If you insist on using presentation software such
as PowerPoint (that competes for precious attention), then try using
hyperlinks for greater flexibility.
A critical point about
PowerPoint...
PowerPoint can be a useful support tool
when used correctly. However, in most cases, PowerPoint slides scream, "I want you
all to see the 3x5 note cards I prepared for you last night, which I
rehearsed at Starbucks an hour ago."
Forget the long bullet points and power-paragraphs. People of all cultures and backgrounds think in pictures. Use graphics to support your message. People are persuaded by "trusted advisers," not PowerPoint. How will you become the trusted adviser if your audience is reading slides during most of your presentation?
Not sold? Try looking away from this page and recalling what you remember from it. The text or the graphics?
Forget the long bullet points and power-paragraphs. People of all cultures and backgrounds think in pictures. Use graphics to support your message. People are persuaded by "trusted advisers," not PowerPoint. How will you become the trusted adviser if your audience is reading slides during most of your presentation?
Not sold? Try looking away from this page and recalling what you remember from it. The text or the graphics?
